Get Bill Wise's email address (b*****@mediaocean.com) and phone number (917817..) at RocketReach. Mediaocean is an advertising services and software company, headquartered in New York City. With the acquisition of 4C last year, Mediaocean has become a cross platform player, expanding beyond its roots to planning, optimization and measurement. Bill Wise, CEO of Mediaocean, said that the deal would offer . Theres [], LAS VEGAS They may be commonly used to allow different companies to collaborate on audience data sets without sharing them but clean rooms could even find use within a single company. For over 50 years, Mediaocean, formerly known as Donavan Data Systems, has been the software solution of choice for both TV advertisers and sellers., powering ad management, inventory and billing. Thats where the IAB will hold its Annual Leadership Meeting, January 22 to 24. (business & personal). Product Manager. In this video interview with Beet.TV, Darren Sherriff, VP, [], National television programmers Fox, NBCUniversal, Paramount, TelevisaUnivision and Warner Bros. We have scope in terms of seeing across digital, open web, walled gardens, television and traditional. Data collaboration is becoming more important even as newer privacy regulations give consumer greater control over how their data are []. CVC is Europes largest private equity firm. If we decide that maybe we'll sell a piece of the company to a new private equity firm if that's the best for our clients, our products and our employees we're going to keep the lines open. window.mc4wp = window.mc4wp || { Bill Wise is the founding CEO of Mediaocean. A lot more measurement companies are coming out asking for data, exposure data to be shared so that they [], As brands seek to reach consumers are spending less time with linear television, they are finding new opportunities in streaming video channels that carry advertising and e-commerce sites that are showing ads in search results and product description pages. event : evt, "CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses so the solutions for personalized creative, verification, and analytics will bring tremendous synergy," Wise said, speaking with AdExchanger . Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each [], SANTA MONICA, Calif. The past three years were characterized by massive disruption in the television industry as the coronavirus pandemic sped up longer-term trends such as the growth in streaming media. If any tech company knows the economic value of traditional television, it's 51-year-old Donovan Data Systemsnow known as Mediaocean. He also serves as Managing Director at Click Ventures. Our partner network provides direct, in-platform access to trusted providers across the media ecosystem. Copyright 2023 Beet Media, LLC. Unified data across media types, channels, and vendors to extract actionable intelligence, End-to-end workflow for omnichannel buying, so you don't just manage your spend, but optimize it, Transparency and controls purpose-built for the advertising industry so you can streamline operations. We want to make sure you get the most out of our platform. Prior to MediaBank, Bill served as SVP/GM of ad platforms & global exchange at Yahooa role he achieved after serving as president of Right Media, which he helped guide to Yahoo acquisition in 2007. . on: function(evt, cb) { Its open traditional and digital media platforms empower businesses and professionals across the global marketing ecosystem with intelligent automation, efficiency, and flexibility in their workflow from planning and buying, to analyzing and optimizing, to invoicing and payments. There will no longer be a single currency in our marketplace. (function() { With privacy [], LAS VEGAS When you have a footprint the size of Disneys, data collaboration is a necessity. })(); LAS VEGAS The ability to show different advertising to different households during the same shows on national television this year will become more available to brands. All rights reserved. This diversification is leading media buyers and sellers to adopt more measurement methods in their negotiations. Beet.TV is published by Beet Media, LLC. 2023 PitchBook. In fact, clean room technology is allowing them to collaborate with audience data in a way that doesnt require moving it. Bill Wise has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $3 billion in mergers, acquisitions, and public offerings. Thought leadership, industry insights, reports and more covering all things omnichannel advertising, Upcoming webinars and events as well as past recordings, Industry publications featuring bylines from Mediaocean leaders, Updates, blog posts, and other tidbits from our team, White papers and industry reports covering the latest trends, Impactful results from clients leveraging our platform, Industry publications featuring Mediaocean and our leaders. {{ userNotificationState.getAlertCount('bell') }}. [9], In 2019, Mediaocean added the SpotX platform to its system and signed a contract with WideOrbit, a TV programmatic company. With identity and with ID graphs and those things coming along, we are able to connect [], SANTA MONICA, Calif. The growth in video streaming is pushing media companies to not only establish one-to-one relationships with consumers, but also how to parlay their growing troves of consumer data into revenue streams. Bill has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $5 billion in mergers, acquisitions and public offerings, including the $720 million sale of Mediaocean to Vista Equity Partners in August 2015. With YouTube TV In The Mix, We Need Faster, More Precise TV Measurement, Nasdaq-Based Ads Exchange Plans To Bring Wall St. Trading To Digital Media, FastPay to Host Inaugural FastForward Conference for Financial Experts and Officers in Digital Media and Technology. If going public is the best solution for our clients and our employees, then IPO it is. Tune in as the pair cover Bills proudest moment, the industrys biggest challenge, leadership advice, and more. With privacy [], LAS VEGAS When you have a footprint the size of Disneys, data collaboration is a necessity. He comes to Mediaocean from his role as CEO of advertising software provider MediaBank, one of Mediaocean's two founding companies along with Donovan. window.mc4wp.listeners.push( Tune in as the pair cover Bill's proudest moment, the industry's biggest challenge, leadership advice, and more. Other key executives are:[14][15], The company provides advertising purchasing, accounting, communication, advertising integration, and other services. 4 Mediaocean reviews. He is known for The Incredibles (2004), Brave (2012) and Incredibles 2 (2018). If youre not familiar, 4C has built the leading self-service intelligence platform for marketers and agencies to drive business outcomes across closed ecosystems. We have objectivity in terms of not being owned by any media companies. That said, there's things that you can do when you own the connections when it's all one company that creates new advantages we're super committed to make our own properties work together seamlessly. Discovery & VAB Partner to Share Streaming Data, Certify Measurement Providers: OpenAPs David Levy, Partnership With Albertsons Comes as CTV and Retail Media Collide: Omnicoms Megan Pagliuca, Innovation & Ownership: Data Clean Room Trends, From Habus Kilmartin, TV Advertising Leaders Chart Road to 2025 at Beet Retreat, Uber Plans to Expand Ad Platform with In-Car Video Tablets: Ubers Mark Grether, Moving Beyond 2022 Challenges Through Conversation: Index Exchanges Goode, Email Helps CTV Advertisers Engage With Consumers: Stiristas Hamid Qayyum, Data Collaboration Is Unlocking Value for Marketers: Snowflakes Bill Stratton. The value of the transaction has not been disclosed. [11], In July 2020, Mediaocean announced the acquisition of Chicago-based data science and media technology company 4C Insights. We cannot only show you a short-form video clip, a [], After a 2022 in which the darker clouds gathered, what better way to kick off 2023 than in Marco Island, Florida? Bill is on the board of directors of AddThis and the Ad Council. The company is introducing the service in Los Angeles and San Francisco, with plans to expand worldwide. } At Mediaocean we're building on decades of experience to build the mission-critical platform for omnichannel advertising. Thanks Matt and Bill. We're consolidating the best-in-class products we offer today into a single solution that speaks to everything that our customers need it to and everywhere that consumers are visiting every day. Bill is on the board of directors of the Ad Council and the Centre for Social Innovation. } Mediaocean's Bill Wise: Convergence Is A Planning & Measurement Problem. AdExchanger spoke to Wise, along with Flashtalking CEO John Nardone, about the deals rationale and what comes next. www.vbprofiles.com is now www.topionetworks.com. Europe, Menlo Park, China), Where the person is located (e.g. The Mediaocean integration is the single largest Flashtalking has as a company. JOHN NARDONE: Advertisers need to have a party that they can trust. Spanning TV, digital, social, commerce and mobile channels, the combined companies deliver automated and integrated tools to manage end-to-end advertising investments. window.mc4wp.listeners.push( A lot more measurement companies are coming out asking for data, exposure data to be shared so that they [], As brands seek to reach consumers are spending less time with linear television, they are finding new opportunities in streaming video channels that carry advertising and e-commerce sites that are showing ads in search results and product description pages. This means delivering integrated planning, buying, and bill pay applications that empower you to market the way consumers consume - seamlessly across all channels and devices. But measurement has many other roles in helping media buyers and sellers to understand the marketplace. Bill Wise has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $3 billion in mergers, acquisitions, and public offerings. A Omnicom Media will be able to combine audience data from [], LAS VEGAS It may be the piece of software many marketers wish they didnt need to have but data clean rooms are helping advertisers transform what they can do with audience and customer information. Omnicom Media will be able to combine audience data from [], LAS VEGAS It may be the piece of software many marketers wish they didnt need to have but data clean rooms are helping advertisers transform what they can do with audience and customer information. Bill Wise has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $3 billion in mergers, acquisitions, and public offerings. Ashlee Vance explores innovations in new tech, software, engineering, and science in places outside of Silicon Valley. Bill Wise, CEO, Mediaocean: #MediaSnack Meets 330 views Apr 30, 2021 8 Dislike Share ID Comms One of the most successful and well-connected media operators in the US, Bill Wise's shares. His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline, and Ask, which became part of IAC Advertising Solutions. Lots covered here. forms: { The company is introducing the service in Los Angeles and San Francisco, with plans to expand worldwide. Clean rooms are, from my perspective, the future, says Ajay Kapoor, Global Director, Performance-Driven Marketing, GM, In this video interview with Beet.TV. Our mission has always been to be the independent and neutral operating system whereas Flashtalking is the independent and neutral source of truth. event : evt, [], LAS VEGAS Setting the value of advertising transactions in whats mostly known as a currency has been a key topic as marketers aim to compare different media outlets such as traditional linear television with on-demand video streams. Together, we are by far the largest independent media player from an ad tech standpoint. Sign in to enter the largest storehouse of C-level execut In this video interview with Beet.TV, Sweeney explains why Pinterest [], LAS VEGAS Economic disruptions can be painful, but they also can drive greater innovation. CEO Bill Wise joins Co-Founder of ID Comms Tom Denford on MediaSnack Meets. Thats where the IAB will hold its Annual Leadership Meeting, January 22 to 24. All Rights Reserved. Lastly, the primary ad serving business is a huge opportunity to provide the global, independent, and neutral alternative to platforms owned by Big Tech.. CEO Bill Wise joins Co-Founder of ID Comms Tom Denford on MediaSnack Meets. He comes to Mediaocean from his role as CEO of media systems provider MediaBank. [7], In 2020, the company employed 1200 people. So it's in a unique position to respect that TV heritage while helping to shepherd the industry to a more digital-like future. San Francisco Bay Area, Silicon Valley), This describes the type of investor the person is (e.g. Kapoor says marketers like him are trying out the emerging software category. In this video interview with Beet.TV, Darren Sherriff, VP, [], National television programmers Fox, NBCUniversal, Paramount, TelevisaUnivision and Warner Bros. The advertising industry is going through massive transformation, which has been accelerated by COVID-19, but our mission remains the same:to provide the modern system of record for omnichannel advertising. Mediaocean handles over $150 billion of advertising spending a year. Data technology company Mediaocean has acquired advertising server Flashtalking in a deal reported to be worth around $500 million. Mediaocean is powering a world where marketers market the way consumers consume - seamlessly across channels. But the new privacy environment makes sharing audience data understandably limited. Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world. Bill Wise - IMDb. As the worlds commercial activity slows, marketers and advertising agencies will be making tough decisions about the business partners they want in the next recovery. Obtaining those metrics has become complicated as the media environment becomes more fragmented into different silos or walled gardens. We still [], LAS VEGAS General Motors wants to respect its audiences privacy and it is testing-out new tech to do it. [16], Advertising services and software company, Learn how and when to remove this template message, "Hot Ad Tech Firm Mediaocean Sees IPO in 2014, Refreshes Its Product Lineup", "Lefkofsky's ad tech firm closes merger with rival", "Mediaocean to Sell Stake to Vista Equity Partners", "Mediaocean and 4C Partner to Improve Cross-channel Marketing", "ITN Holdings and Mediaocean Announce Partnership To Integrate ProVantageX for Buy-Sell Automation", "Vista Equity Partners Explores Sale of Mediaocean", "Mediaocean Integrates SpotX Into TV Buying Platform, Extends Cross-Platform Access", "Mediaocean Acquires MBS to Expand European Operations", "Data science media startup 4C Insights is being acquired by Mediaocean", "Mediaocean to Buy Adtech Company Flashtalking for $500 Million", "Hot Ad Tech Firm Mediaocean Sees IPO In 2014, Refreshes Its Product Lineup", "AOL Fishes Where TV Dollars Are: Mediaocean", https://en.wikipedia.org/w/index.php?title=Mediaocean&oldid=1117443133, Information technology companies of the United States, Articles with dead external links from May 2016, Articles with a promotional tone from October 2017, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 21 October 2022, at 19:21. 120 Broadway, New York City, New York 10271, US, View As one blogger sums up scathingly: . He explains it as a natural cycle in private equity where Vista held ownership for over six years. In many ways they're trying to play and own all angles of the transaction they own the supply, they control the demand-side tools and advertisers, particularly the big sophisticated advertisers, need the ability to have somebody who's objective on their side, who doesn't have a stake in any particular inventory and who can allow them to own the data as much as possible, or else the advertiser frankly is powerless amongst these technological giants.
